Sign up for the free World Soccer Talk daily email newsletter for TV schedules, news and more »

SUN, 8:30AM ET
NEW0
SUN1
SUN, 11AM ET
LIV2
ARS2
SUN, NOON ET
BEN
GIL
SUN, 3PM ET
ATH
ATL
SUN, 3PM ET
INT
LAZ
SUN, 3PM ET
BOR
LYO

Fox Soccer Channel Selling Its Soul For Advertising Dollars

fox soccer channel1 Fox Soccer Channel Selling Its Soul For Advertising DollarsFox Soccer Channel was featured in Adweek last week, the bible for the advertising industry in the United States. The article focused on Bass Ale’s sponsorship of the Super Sunday Plus show featuring Christian Miles, Gary Richards and Keith Costigan.

The main message in the article is how Fox Soccer Channel is producing branded entertainment for sponsors rather than playing the typical 30 second spots. What Fox and Bass Ale have created on Super Sunday Plus is a package that is relevant. Three blokes sitting in a pub chatting about football with Bass Ale’s name splashed around the pub and across the screen. To me, this isn’t too much of an intrusion in my football watching experience.

The article mentions that Fox is in talks with other advertisers regarding similar branded entertainment opportunities. Here’s where I’m concerned. Other than a pub setting, what other branded entertainment opportunities could Fox create that would be a good fit? I really can’t think of any.

I haven’t watched Fox Football Fone-In this season but in previous seasons the co-hosts and set have been kitted out in so many football shirts and associated gear that it looked the show and the hosts were prostituting themselves for the almighty dollar.

The channel risks turning the network into a joke. Let’s hope that they make the right decision by promoting advertisers in an appropriate and sensible manner that keeps the focus on the content of the show and not the brand names that sponsor the show.


About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
View all posts by Christopher Harris →