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Everton FC Launches Redesigned Website

everton website Everton FC Launches Redesigned Website

The design of official Premier League club websites is becoming as predictable as the race for the Big Four. Late last week, Everton launched a new design of its EvertonFC.com website and surprise, surprise — it looks like most other football websites out there.

As is often the case in Internet marketing, competitors look at what websites are succeeding and rather than come up with something completely original, it’s much easier to copy what the others are doing.

Sure, the Everton website — on first appearance — looks to be an improvement on their last site, but the homepage is such a jumbled mess that the user has to comb his way through the page to find the simplest things while trying not to be distracted by the videos, flashing banner ads and self-promotional services such as auctions and mobile services.

What are your thoughts about the new site? Share them below by clicking the comments link.

This entry was posted in General, Leagues: EPL and tagged . Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
View all posts by Christopher Harris →

5 Responses to Everton FC Launches Redesigned Website

  1. HOE says:

    ITS UGLY AND SHITE

  2. Blue Evertonian says:

    Like you mention Gaffer it is too “busy” I hate the damn video that starts to play everytime you go to the site. I suppose it is attractive enough but until you get used to it and getting to your usual spots takes a bit of getting used to. It would have been nice to have seen something “completely different” but I guess that’s too much to ask for in this slick advertizing, “in your face” new world the Premiership has become.

  3. Stewart Lowe says:

    Its brighter in appearance, but the home page lacks pictures to go with the headlines and stories. Its not as easy to use this site as it was the last. And i also think the hame page lacks content, as most of the homepage, is as you say, taken up mostly by adverts that are lateral to football and Evertonfc.

  4. Typically confused (and confusing) set of menus.

    For instance, say I’m interested in discussing opinions with other everton fans. Should I click on:

    YourEverton (top menu)
    Evertonia (top menu)
    EvertonWay (top menu)
    Community (top menu)
    BlueRoom (second menu)
    Blogs (below news photograph)

    They all sound like they may have some kind of fan-interaction component, like forums, blogs, etc.

  5. Andy says:

    I preferred the old website…

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