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Why Sky Sports News Sucks

sky sports news Why Sky Sports News Sucks

Thought for the day: If you were an alien that landed on earth and were forced to watch the Sky Sports News program “Through The Night,” would you know that the biggest sporting event in the world waa taking place, the one that happens only once every four years, the summer Olympic games?

The answer is an emphatic no.

I watched Through The Night on Friday night. Not one single mention of the opening ceremony of the games in its 60 minute broadcast. I also watched it on Saturday and didn’t see the games mentioned either.

This is another example of how immature and biased Sky Sports News is.

When Euro 2008 was happening, “Through The Night” often ran with Cristiano Ronaldo transfer gossip as the main story or cricket news and relegated the Euro 2008 headlines to usually the third or fourth story of the idea in its program.

Go back a couple of years to the bung scandal that BBC’s Panorama program uncovered and it took “Through The Night” a couple of days to cover the news and then they buried it deep within the program. But if some player got into a fight or there’s half a rumor of an agent sealing a transfer deal that no one cares about, you can almost guarantee it’ll be the lead story.

The rule that Sky Sports News seems to be running is that if they don’t own the rights to the event, then they’ll ignore that news. On the other hand, if they own the rights, you can be assured that they’ll cover that news ad nauseum and hype it so much that it’ll never live up to its expectations.

Here’s a parody of Sky Sports News done by That Mitchell And Webb Look, a BBC show. This is so true:

Mobile app users, watch the video here.

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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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