Thought for the day: If you were an alien that landed on earth and were forced to watch the Sky Sports News program “Through The Night,” would you know that the biggest sporting event in the world waa taking place, the one that happens only once every four years, the summer Olympic games?
The answer is an emphatic no.
I watched Through The Night on Friday night. Not one single mention of the opening ceremony of the games in its 60 minute broadcast. I also watched it on Saturday and didn’t see the games mentioned either.
When Euro 2008 was happening, “Through The Night” often ran with Cristiano Ronaldo transfer gossip as the main story or cricket news and relegated the Euro 2008 headlines to usually the third or fourth story of the idea in its program.
Go back a couple of years to the bung scandal that BBC’s Panorama program uncovered and it took “Through The Night” a couple of days to cover the news and then they buried it deep within the program. But if some player got into a fight or there’s half a rumor of an agent sealing a transfer deal that no one cares about, you can almost guarantee it’ll be the lead story.
The rule that Sky Sports News seems to be running is that if they don’t own the rights to the event, then they’ll ignore that news. On the other hand, if they own the rights, you can be assured that they’ll cover that news ad nauseum and hype it so much that it’ll never live up to its expectations.
Here’s a parody of Sky Sports News done by That Mitchell And Webb Look, a BBC show. This is so true:
Mobile app users, watch the video here.