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Euro 2008 Trailers From BBC and ITV

In the United Kingdom this summer, both BBC and ITV will be sharing live TV coverage of the Euro 2008 tournament. To build anticipation for the month long European Championships, both TV networks have released trailers.

Here they are for your enjoyment:


bbc euro 2008 trailer Euro 2008 Trailers From BBC and ITV


itv euro 2008 trailer Euro 2008 Trailers From BBC and ITV
Which one do you prefer and why? Share your feedback by clicking on the comments link (above or below).

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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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5 Responses to Euro 2008 Trailers From BBC and ITV

  1. Lonnie says:

    Clever! I like the Beeb’s ad much more than the ITV one.

  2. Paul Bestall says:

    It is always quite amusing over here when the BBC and ITV go head to head and show the same game, the viewer percentage is usual 85% BBc and 15% ITV. I for one am not looking forward to ITV having the FA Cup and England games for the next 3 years. ITV’s coverage is awful, always has been and always will be.

  3. Obsidian says:

    My vote goes to the BBC because it gets me excited for the tournament, the ITV ad is just depresing.

  4. Dave M says:

    Clever idea on the ITV ad to take the love affair/loss of the England team head-on, but it takes too long to develop and there’s no actual ad for the Euros. The idea that you can root for another team is gotten across quickly in the BBC ad – then it’s all ‘on topic’ : teams, players (smartly focusing on your favorite EPL stars), why someone in the UK might choose one side over another… The BBC ad is much better.

  5. Stuey says:

    If you look carefully that lad in the ITV ad is turning into “Mr Footy”. He was in the Setanta/Sultana/Santana Sports ad with Des Lynam. The beebs is a bit knowing and stereotypical. It’s a bit lazy and OTT.

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