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Everton Searches for Sponsor to Acquire Naming Rights to New Stadium

everton Everton Searches for Sponsor to Acquire Naming Rights to New StadiumChances are that if you’re reading this article, you’re not a CEO of a Fortune 500 company. But if you were, don’t be surprised to see a DVD and possibly even a DVD player being delivered to you from Everton Football Club.

Everton has hired AEG to find a company willing to pay approximately £4.5 million ($8.8 million) for a 15-year naming rights deal for the Toffee’s proposed new stadium in Kirkby. In order to get the attention of the CEOs in influential companies, AEG is sending DVDs and DVD players featuring an introduction to the property as well as an invitation to meet with club officials.

According to, Everton expects to have the naming rights deal signed by the end of the year.

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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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2 Responses to Everton Searches for Sponsor to Acquire Naming Rights to New Stadium

  1. james arnold says:

    I hope that is £4.5 million per season, if not that is pathetic

  2. The Gaffer says:


    Yes, it would be 4.5 million GBP per season.

    The Gaffer

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