Google Adds Premier League Fixtures and Results to Search Engine Results Pages

Google has added a new feature to its search engine that displays upcoming fixtures and recent results for Premier League clubs. All you have to do is type in the name of any of the 20 clubs and the information will be displayed at the top of the screen above the search engine results.

For example, typing in “Manchester United” displays the result from this past Saturday’s West Ham match as well as listing the next fixture, against Wigan Athletic this Sunday. See example below.

google epl fixtures Google Adds Premier League Fixtures and Results to Search Engine Results Pages

The feature works on Google search engines in the United Kingdom and United States. The U.S. version lists the timezone as BST instead of a U.S. timezone.

There either must be some Premier League fans at Google or the search engine knows how often people are searching for fixture details online. What’s intriguing is whether Google is actually paying the licence fees to display the fixtures. By law, publishers must pay a licence fee to the Football DataCo Limited company that in turns shares the money with the clubs in the Premier League and Football League. See an example below of how BBC Sport lets readers know that they have paid the licence fee to list Premier League fixtures:

premier league fixtures Google Adds Premier League Fixtures and Results to Search Engine Results Pages

Licence fees aside, it’s encouraging news that Google has embraced football and has provided a simple way for users to locate essential information. It appears that Google has selected the EPL first and no other football league or other sport has been tested.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013. View all posts by Christopher Harris →
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8 Responses to Google Adds Premier League Fixtures and Results to Search Engine Results Pages

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  4. Sanjay says:

    I think this is a very encouraging sign for all football fans. It just highlights the growing profile of the English Premier League worldwide and in the United States, in particular.

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  7. stevenmartinez says:

    This is simply GREAT! Your articles are more than awesome… Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article with us

  8. bet says:

    Just noticed the same thing and Googled it to find out more ;)
    On a side note, the whole Football DataCo Limited thing is monopolist scandal which I doubt will hold up in court due to EU regulations.

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