Setanta Aims to Revolutionize FA Cup Coverage
It’s been a busy seven days for Setanta Sports.
First, Setanta has quietly abandoned plans to put itself on the chopping block after their asking price of $2 billion was reportedly rejected by fellow media broadcasters. With the perilous state of the U.S. and U.K. economies due to the Credit Crunch, it looks like Setanta may have missed their chance to sell until after the recession ends.
Second, The Daily Mail is reporting that Setanta wants to revolutionize the traditionally stodgy coverage of the FA Cup by taking cameras into the dressing room and interviewing managers during games. Sounds like they’re trying to copy ESPN’s soccer coverage, which is definitely not the way to go. Next, Setanta will want to employ those dizzying overhead cams!
Personally I’d rather keep the cameras out of the dressing room. The last thing I want to see is half-clad footballers walking around the dressing room while R&B is cranking out of the stereo speakers. Regarding interviews with managers during matches, I find them extremely distracting. The interviews rarely offer any real insight, but more importantly, all I want to do is watch the game. Zooming away from the action to speak to a manager is the last thing I want to see during a game.
Beginning with the 2008/2009 season, Setanta Sports in the United States will share coverage of FA Cup matches with Fox Soccer Channel. Expect to see the dressing room coverage and manager interviews if the Football Association (FA) agrees, which it looks likely to do so.