Say after me, “we want our Arsenal TV & Liverpool TV!”
Last season, GolTV decided to pull the plug on offering Arsenal TV and Liverpool TV to its subscribers. I don’t blame them. The quality of the shows weren’t the greatest, and the two shows seemed out of place on a network that focuses on Spanish, German and Italian football.
But alas, Arsenal TV and Liverpool TV have now been reborn. Arsenal TV is relaunching as a brand new channel on January 14, 2008. Produced by Setanta Sports, Arsenal TV will feature (among many different shows) a program called “Arsenal Question Time,” hosted by Des Lynam and starring Matt Lucas (Little Britain) as one of the guests.
Liverpool TV, better known as LFC TV, launched in September 2007 via Setanta Sports and the Liverpool FC website.
But it’s Setanta Sports in the UK that offers LFC TV. And it’ll be Setanta Sports in the UK that will be carrying Arsenal TV after it launches.
Unfortunately, the Premier League doesn’t allow overseas TV networks to show more than two club TV channels. That means that Setanta Sports in North America is stuck with MUTV and Chelsea TV. Not a bad problem to have.
So the question is, why doesn’t Fox Soccer Channel pursue Arsenal TV and Liverpool TV? The network doesn’t carry any club TV shows on its 24/7 channel. The challenge comes down to money and finding a way to pay for more content. If they can find advertisers willing to pay for advertising for Arsenal TV and Liverpool TV, we’d be watching the Gunners and Reds more often.
GolTV could always try to come in and buy the rights to those channels again, which isn’t out of the realm of possibility.
However, with Chelsea’s decline this season, I wonder if Setanta Sports may decide in the future to drop Chelsea TV in favor of a more fashionable club such as Arsenal? It could be a smart move.