EPL Talk reader Tokyo Toffeeman wrote in to say how “coincidental” it was that Sky Sports decided to broadcast its live Championship coverage for the 07/08 season at the same time that Setanta will be broadcasting its package of matches.

Seems like Sky is already trying to make life difficult for Setanta.

For example, Setanta will be showing the 12:15pm ET match on Saturdays in addition to some of the Monday 3pm matches. When the Football League announced its schedule for the 07/08 Championship season, Sky followed up to say that it would be broadcasting the Championship matches at the aforementioned times. For example, on the opening weekend, Sky Sports will be showing Wolverhampton Wanderers against Watford at 12:20pm ET.

The TV schedule for the opening weeks of the 07/08 Premier League season hasn’t been released yet, but if you’re interested in being one of the first to read it, keep on checking back on this blog (or, better yet, subscribe to our RSS feed; scroll down and look for the RSS symbol in the left column).