Premier League Risks Losing Brand Recognition
While the EPL is the world’s most popular sports league, there is still huge potential to attract new followers (i.e. consumers) in China and the United States. When even the name of the league is confusing (is it the EPL, BPL, Premier League, Premiership?), it creates confusion in the marketplace. Sure, soccer fans will eventually catch on but consider how the NFL markets its league and how everyone speaks the same “language.” Repeat the mantra. NFL, NFL, NFL.
The Premier League’s challenge is if they continue marketing the league as the BPL (as they did in a press release with Fox Soccer Channel released earlier this week). What happens if Barclays fails to renew their contract when the sponsorship agreement expires? Will the BPL become the APL, VFL, DFL, etc?