Looking at the application guide for the new season (click image for a larger view), the height of the player’s names on the back of the jersey appear to be smaller. The spacing between each letter appears to be wider, though, making it easier to read from afar.
One interesting point about the new design is that the Premiership application guide shows a Premier League logo (and associated text) to be added near the bottom of the short on the player’s left leg. In the 2006/2007 season, it was a small Premier League logo inside the number on that player’s short. But placing the logo beneath the number on the shorts may cause some clubs problems. Why? Because many clubs feature the kit manufacturer’s logo in that space (as well as on the jersey, etc).
According to the application guide, though, “the position information is intended as a guide only. Shirts and shorts differ and this information may need to be reviewed in individual circumstances for the best fit to be achieved.”
Overall, just as with the logo, I prefer the new design of the numbers and letters. The font is more modern and easier on the eye. The end result is a more attractive style. Now all we have to do is wait for the Premiership clubs to unveil improved shirt designs. Newcastle is first out of the blocks, and their design isn’t bad at all.