Personally, I don’t appreciate this trick to get the viewer’s attention to turn away from the match. It’s way too distracting. I have no problem with Fox displaying these crawls at the bottom of the screen as they need to find ways to make money, but what I do oppose is trying to trick the viewer into thinking that it’s real breaking news (i.e. soccer scores, or a major development from a match, etc). Fox and World Soccer Shop doesn’t need to resort to these measures to get fans to read the crawls. We all know they’re there, and if we’re interested in purchasing something, we know that World Soccer Shop is there for us to consider.
And it gets worse. While watching the Spurs against Watford match, Fox used a similar technique in the crawl, this time for Soccer.com where they flashed the word “ALERT!” a few times to catch the attention of the viewer. Please Fox refrain from using these techniques. It cheapens the advertising and viewer experience.
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