I had the rare fortune of watching Sky Sports’s coverage of the Champions League on Tuesday — not one of the matches they showed, but instead the coverage from the Sky Sports studio with presenter Rob McCaffrey on Gillette Soccer Special.
While the concept is sound, the execution of it is far from impressive. McCaffrey, just as David Bobin did recently, produces too many fake emotions as he pretends to get excited about certain developments at key matches. Instead of being himself, he verbally exagerates the excitement with Whooo’s and Ahhhh’s that get annoying extremely quickly.
Alongside McCaffrey in the studio were Paul Merson, Gordon McQueen, Mark McGhee and Matthew Le Tissier — each of them following one of the four Champions League matches from Tuesday via TV monitors that were hidden from view. Whenever any exciting moment happened in one of the matches, the TV camera would zoom in on the football analyst to hear what development had occured.
A perfect example of how the in-studio football analysts are handicapped by what they see was the Lille v Manchester United match. After United had scored their goal, Gordon McQueen couldn’t explain what was happening alongside the bench because all he could see was what the TV showed. If he had been at the stadium in the press box, he could have actually reported what was happening rather than relying on the TV feed.