Chelsea Announces Groundbreaking Deal with YouTube

Chelsea is paving the way forward for Premiership clubs after they announced a deal with YouTube to offer videos online for their fans. This is a first for a Premier League club.

This is a perfect example of how clubs such as Chelsea and Manchester United are miles ahead of the Premier League in terms of truly understanding the power of the Internet and taking advantage – in a good way – of the technology available.

Instead of Chelsea sending “goons” out to threaten bloggers to remove links to YouTube videos, as the Premier League did with NetResult, the Blues have decided to take a proactive step and create their own section at YouTube that allows them to post approved content (no live action highlights due to rights issues) and allow Chelsea fans to upload their own videos.

Some of the features at include behind-the-scenes videos from Chelsea TV, links to favorite Chelsea video clips, comments from YouTube visitors, and more.

Excellent work from Chelsea, and let’s hope this is a sign of things to come from fellow Premiership clubs.

6 thoughts on “Chelsea Announces Groundbreaking Deal with YouTube”

  1. Gaffer, I have an unrelated question:
    Who has the rights in the US for the upcoming Copa America? I don’t know if they have been announced yet?
    Any info would be greatly appreciated!

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  3. Regarding Copa America TV coverage, Univision holds all of the rights to the matches according to SoccerTV:

    “Univision Communications holds EXCLUSIVE TV rights
    in the US and Canada in ALL LANGUAGES.

    US (Spanish): Univision, TeleFutura, Galavision
    Canada (Spanish): TLN

    No English-language TV audio is expected. Univision networks
    will likely provide English-language closed-captioning
    for matches involving the U.S. only.”

    The Gaffer

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