Without any fanfare, the English Premier League has completely revised their logo.
The lion still remains a core part of the logo, but now the lion appears more regal, more confident and the blue is much darker in color than before. The Premier League has also changed its font with the letters now in CAPS instead of lowercase. The new font exudes confidence and makes quite a statement. The previous logo tried to be too trendy.
Interestingly, the Premier League has also removed the “.com” from its logo, which is a good move in my opinion as having “.com” at the end of the name reminds me too much of the dot-com bubble. Plus, Premier League’s web site is pretty awful and outdated when compared to superior club sites such as those from Manchester United and Arsenal. Overall, I love the new logo. It makes me feel like the league is starting a new chapter in their history. And, at the end of the day, it looks far more professional and aesthetically pleasing.
What are your thoughts?