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New Premier League Logo

premier league logo New Premier League LogoWithout any fanfare, the English Premier League has completely revised their logo.

The lion still remains a core part of the logo, but now the lion appears more regal, more confident and the blue is much darker in color than before. The Premier League has also changed its font with the letters now in CAPS instead of lowercase. The new font exudes confidence and makes quite a statement. The previous logo tried to be too trendy.

prem New Premier League LogoInterestingly, the Premier League has also removed the “.com” from its logo, which is a good move in my opinion as having “.com” at the end of the name reminds me too much of the dot-com bubble. Plus, Premier League’s web site is pretty awful and outdated when compared to superior club sites such as those from Manchester United and Arsenal.

Overall, I love the new logo. It makes me feel like the league is starting a new chapter in their history. And, at the end of the day, it looks far more professional and aesthetically pleasing.

What are your thoughts?

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013. View all posts by Christopher Harris →
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8 Responses to New Premier League Logo

  1. Yannick says:

    I definitely like the new logo.

  2. Dave Lilly says:

    I am in total agreement! From the caps to the stance to the color. Far superior to the old one.

  3. Anonymous says:

    I’m not sure I like it. The old logo said “lets get on with business” the new one’s more of a “hey how you doing ?”

  4. Footie Bird says:

    it seems very throwback.

  5. Susan says:

    Since you asked, I’ll say that I found the old lion to be more appealing. But I agree that the dot.com stuff needed to go. Both are far more tasteful than anything MLS-related.

  6. Anonymous says:

    New logo is awesome-more majestic than the old one, kinda saying: “This is the best league in the world, deal with it!” :-)

  7. The Scout says:

    Very nice…less cartoony, more regal. I like it.

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