Chelsea’s American Tour Rated A Success
Premiership Countdown: 12 Days to Go.
The Guardian ran an interesting story in today’s edition entitled “Blues Can’t Match The Beatles, But American Project Reaps Rewards.”
The article, written by Matt Scott, reports on Chelsea’s marketing strategy in America capturing the hearts and minds of American soccer fans. At this rate, we could expect to see more English clubs playing friendlies in America in the future as they all hope to capture more of the market and sell more jerseys.
About Christopher Harris
Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT.
Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game.
Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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