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Chelsea's American Tour Rated A Success

Premiership Countdown: 12 Days to Go.

The Guardian ran an interesting story in today’s edition entitled “Blues Can’t Match The Beatles, But American Project Reaps Rewards.”

The article, written by Matt Scott, reports on Chelsea’s marketing strategy in America capturing the hearts and minds of American soccer fans. At this rate, we could expect to see more English clubs playing friendlies in America in the future as they all hope to capture more of the market and sell more jerseys.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013. View all posts by Christopher Harris →
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One Response to Chelsea's American Tour Rated A Success

  1. C.Marlins says:

    I’d love to see more EPL teams visit the US for training and/or friendlies. I’d travel just about anywhere in the country to see Liverpool, but would be happy see/read about any other club than wants to come.

    It might be interesting for Reading to visit since they feature a couple of American players on the roster. Even if they get relegated that’s quite a marketing angle for a US trip.

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