If you were like many soccer fans this summer, you probably visited FoxSoccer.com at some point to take in some of the World Cup news, blogs and guides.
For example, in June 4.9 million unique users visited FoxSoccer.com, which was much larger than its closest competitor ESPNSoccernet.com (3.8 million unique users).
According to Mediaweek Magazine, “FoxSoccer.com plans to continue on a permanent basis several online features introduced specifically for the World Cup, including live scoreboards with full statistical data; a real-time match tracker; live at-match blogs from Fox Soccer writers and on-air talent; and photo galleries.” By the way, a separate version of the EPL Talk Blog at FoxSoccer is available here.
What this means for Premiership fans is improved coverage, more blog postings from the Fox Soccer Channel personalities such as Bobby McMahon, and advertisers who will be drooling to get their products in front of your face. At the end of the day, it’s good business for Fox and we can expect to reap the rewards by seeing more “sticky” content on their site.