"The Times They Are Changin'"
There’s an interesting article on This Is Anfield about how the SkySports and Setanta deals with the Premiership will change the traditional 3pm kickoff in England (10am ET).
Even though the overseas rights to the Premiership have yet to be decided, one impact on international viewers from the UK TV rights deal is how many matches will kick off at different times from the 2007 season (if shown live).
For example, Setanta’s matches will be shown at 3pm ET on Monday, Saturday at 12:15pm ET and Sunday at 8:30am ET.
Meanwhile, each season SkySports will be showing:
23 matches at 11am ET on Sunday
23 matches shown at 8:30am ET on Sunday
23 matches shown at 7:45am ET on Saturday
7 to 13 matches on midweek evenings/bank holidays,
10 to 16 at 7:45am ET on Saturday and 11am ET on Sunday.