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Who's Paying The Bills?

dollarsigncircle Who's Paying The Bills?
Ten years ago, following the Premiership was a chore. For most people in the States and around the world, it meant buying a shortwave radio and listening in to the BBC World Service.

But the Internet and satellite television changed everything.

We’re now spoilt by an overwhelming amount of soccer web sites, soccer radio shows on Sirius and on the Internet, and — in the States — two major 24/7 soccer channels (Fox Soccer Channel and GolTV; Setanta is not available via cable in most homes).

The question is, where does it go from here?

The soccer fan’s appetite for watching more soccer on TV won’t stop. But the most important element in how much soccer we’ll continue to see on television and what the future will bring is depends on advertisers, the people paying the money to air their commercials on Fox Soccer Channel. Right now, I’m willing to bet that FSC isn’t making a profit.

Take a second and try to think of five companies who advertise on Fox Soccer Channel. And out of those, how many are well-known nationwide brands?

If you’re like me, you can probably think of one or two. In order for Fox Soccer Channel to continue being successful, that number will need to be much more than it currently is.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013. View all posts by Christopher Harris →
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